My passion for design goes as far back as I can remember.
As a child I was always sketching characters, doodling and trying to replicate logos and packaging of my favourite toys and tv shows. This passion has remained strong ever since, and over the past 15-years I’ve honed my skills to encompass many aspects of design including web design & development, user experience design, brand design & strategy, as well as digital and print ads. I also have an extensive background in creative project management for both corporate and freelance projects.
Understanding the clients needs, brand, culture and personality are key to communicating their story to the world. With a love of storytelling and clean design, a quest for precision and a spirit of collaboration, I’ve guided teams and clients through hundreds of successful projects and I've had a lot of fun in the process.
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I start every project by spending time with key decision-makers to understand their expectations for the project and gather business requirements. I also do an in-depth assessment of any current design assets and their performance to establish a baseline for improvement.
Using methods ranging from online tools like UsabilityHub to guerilla research, I'll learn as much as possible about your target customer demographic so I can design a product that meets their specific needs. From there we'll build user personas and user stories based on our findings.
Next we establish a vision for the target user experience by establishing design principles. Together we'll use storyboards, diagrams and other methods to convey the essence of a person might experience the product.
Using our deep understanding of your customers, I'll build a site map and user process diagrams to guide the design of basic wireframes for every page of the site. Once we establish a framework, I'll design mockups and the interactive prototypes so you can see and feel the way users will experience your site. Lastly I'll build out detailed specifications and a style guide so that the handoff to your development team goes smooth as silk