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When I met Dr. Breckon she had already gone through a few designers/developers without success. She wanted to expand her small naturopathic medicine practice in a crowded local market and to differentiate her science-based practice from her competition. She was not only looking for a new website, but ongoing branding/marketing support and a partner to assist her long-term growth.
drbreckon.com
old logo
new logo
social mark
I start every project by spending time with key decision-makers to understand their expectations for the project and gather business requirements. I also do an in-depth assessment of any current design assets and their performance to establish a baseline for improvement.
Using methods ranging from online tools like UsabilityHub to guerilla research, I'll learn as much as possible about your target customer demographic so I can design a product that meets their specific needs. From there we'll build user personas and user stories based on our findings.
Next we establish a vision for the target user experience by establishing design principles. Together we'll use storyboards, diagrams and other methods to convey the essence of a person might experience the product.
Using our deep understanding of your customers, I'll build a site map and user process diagrams to guide the design of basic wireframes for every page of the site. Once we establish a framework, I'll design mockups and the interactive prototypes so you can see and feel the way users will experience your site. Lastly I'll build out detailed specifications and a style guide so that the handoff to your development team goes smooth as silk